Dec 20

When starting with a small advertising budget for your home business, it’s good to be aware of some of the free ad sources available. Here’s a few ideas that may be of help. Whether advertising online or offline, one source that is valuable is a press release which is distributed to the media. You can find press release sites through any search engine, but one to be aware is http://www.free-press-release.com/

Always make your press releases newsworthy and not sounding like an ad. Article Directories are another free source of advertising to explore. Submit free articles to these sites with your bio and link in the resource section so that readers can find your web page. Two rather well known sites for article submission are www.EzineArticles.com and www.GoArticles.com

Social networking or Web 2.0 is another great way to get exposure for your business without cost, and also brand yourself and your products. For forums and groups put your link in your signature file. Use social marketing to develop relationships, and not to directly sell your products. Once you provide valuable insights and information, you will develop the trust to convert some of these folks into customers.

One more method to obtain free traffic is to develop and distribute a viral free prodcut. A short report or email series with your hyperlinks included will bring many interested visitors as long as what you provide has value. Use these techniques to create a reputation as an expert in your specifc market. You will then have a good supply of quality traffic and leads for your home business.

To your success, Joseph

Related Posts:

 

 

Technorati Tags: , , , , ,

Posted in business strategies | No Comments »
Dec 9

Whether you develop your own product or market as an affiate, it’s important to create a strong foundation. Once you have done your market research, and determined that you have a viable market niche, it’s time to build some infrastructure for your business.

First get a domain name registered that is keyword relevant to what you will be marketing. Then set up an autoresponder, and payment system such as PayPal or Authorize.net. Once that is in place you may want to add to your customer service by creating a ticket system through a provider such as Kayako. This will add tremendously to your credibility. Also you want a search optimized blog for your content, so you have a place to send traffic.

Next set up a vehicle to obtain leads. You can create an opt-in form on your blog, and then publish your first article on your blog. This will get the process started. You may also want to contact potential JV partners, and buy some advertising prior to placing your product on your site. There are also free promotional techniques such as Web 2.0 strategies.

Once you have completed your product or have a viable affiliate product to promote, place it on your site. Once your advertising produces a positive return on investment (ROI), buy more advertising anc contact more potential partners. Use these same home business marketing strategies to repeat the process.

To your continued success, Joseph

Related Posts:

 

 

 

 

Technorati Tags: , , , , , , , ,

Posted in business strategies | No Comments »
Sep 19

Needless to say there is an overabundance of information out there related to all aspects of online and offline marketing. Most people are overwhelmed and hindered by “paralysis by analysis”, or know a lot about many areas of marketing, but are unable to put it all together. A typical home office is filled with manuels and reports, not to mention the digital format. Some folks are able to wade through the mass of data, and take some action, and by trial and error gain a level of success in their business. Unfortunately, for many home business owners this is just not the case.

The key point here is that to learn how to market and advertise successfully is the name of the game. It’s easy to become self-employed, but to stay in business requires making a profit. And in order to do that we must market successfully. The best way to accomplish all this is to find someone who knows what you need to learn, and become his or her student. Years ago this is exactly how people learned trades. They became the apprentice to a skilled artitian. This is no different.

Why reinvent the wheel when you can find a mentor who can advise and guide you throough all the twists and turns of the game of marketing. This puts you on a fast track to success. When you have phone and email access through one-on-one mentoring, you are able to take marketing promotion to new heights, and implement business strategies that get results.

So give serious consideration to including in your arsenal of home business marketing strategies, the support and guidance of a mentor, or even a team of mentors that are all focused on your success. When I took that step, it took a large weight off my shoulders of trying to go it alone. It’s been a most refreshing and fulfilling journey to have advice and information available that has an immediate impact on my bottom line efforts. If you have not already, seriously consider taking this step in your business career. It will truly make a difference.

All the best,

Joseph

Relate Posts:

 

  • Getting Organized and Profitable for 2009 - Here’sa great freebie that I just heard about and wanted to be sure to pass on to you. If you’re looking to have a more focused, profitable and stress-free 2009 (it’s closer than you think), hurry on over to download it. …

  • BUSINESS MENTORING IN NORTHAMPTON - Wednesday 1st October 2008 sees the start of a business mentoring scheme in Northampton. This is a free course having been funded (for now) by the Northamptonshire Community Foundation. The scheme is currently funded until January end …

  • I need to think of better titles :P - okay, I can’t really think of an interesting titles for these updates, not like The Dave, he is always coming up with great, funny titles… Anyways, Things I have learned this week… I am behind. I put things off while I was moving, …

  • Management accountant in senior corporate finance role - Kevin Paget is one of a rare breed – a management accountant who’s worked his way into corporate finance. He is now a director at boutique corporate finance firm Samuels Corporate Ltd. For an international financier and deal-broker, …

  • HOW TO EFFECTIVELY OVERCOME ANY OBJECTION - The Art Of Handling Objections: Tips: Objections are a psychological smoke screen of assumptions based on past experiences. Do not fear the objection; validate and thank them that it has been a concern of several others at first glance… …

  • » Success For Entrepreneurs helen-bissett-management-trainer.com … - Even in larger companies success is dependent upon employee’s having a clarity of vision and purpose which is meaningful to them. Yet it appears that the approach to supporting fledgling companies, and in house staff development programmes still focuses heavily on the development of functional management skills. These of course are important, and can make a real difference however I believe that continued business or career success is a state of mind, whether you work for someone else or you have your run your own business.

 

Technorati Tags: , , , , , , , , , , , ,

Posted in business strategies | No Comments »